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ENGAGING CONTENT

ENGAGING CONTENT

Meaningfully engaging your audience begins with providing content that is both interesting and culturally relevant. Your content must be unique in that it provides a value few other businesses can offer while simultaneously tapping into the familiarity your prospects are used to on the internet.

Engaging content can take one of many forms. Form matters because it will both set the tone for your brand and build expectations as to what types of content your audience can expect to see from your business.

Engaging content can take one of many forms. Form matters because it will both set the tone for your brand and build expectations as to what types of content your audience can expet to see from your business.

The type of content you choose will depend on what your business does as well as its audience. Request a FREE business evaluation report and consultation to speak with an expert about how to best approach your unique social media content marketing circumstances.

The type of content you choose will depend on what your business does as well as its audience. Complete our free business evaluation report and consultation form to speak with an expert about how to best approach your unique social media content marketing circumstances.

The common questions business owners have are (a) what social media platform they should be using and (b) how frequently they should be posting. Too often, business owners post on the wrong platform because they think they understand it or post too infrequently to make a difference. The platform you choose depends largely on the audience you are targeting and the products or services you are selling.

The common questions business owners have are (a) what social media platform they should be using and (b) how frequently they should be posting. Too often business owners post on the wrong platfrom because they think they understand it or post too infrequently to make a difference. The platform you choose depends largely on the audience you are targeting and the products or services you are selling.

Let’s say you are targeting business professionals, to use an obvious example. Your business, in this example, sells CRM setup, maintenance, and customization services. Your ‘units’ are hours worked and your business requires a steady flow of customers. The obvious example here would be LinkedIn, which should be your first choice. Your second should be Facebook, on which you can precisely target your audience.

Let’s say you are targeting business professions, to use an obvious example. Your business, in this example, sells CRM setup, maintenance, and customization services. Your ‘units’ are hours worked and your business requires a steady flow of customers. The obvious example here would be LinkedIn, which should be your first choice. Your second should be Facebook, on which you can precisely target your audience.

What is Social Media Copy?

Social media copy is well-crafted writing specifically designed to encourage action by a particular group of people on a specific social network. It is often written both artfully and concisely and takes a non-salesy approach to selling goods or services. This form of writing often borrows terminology from the culture for which it is being written.

A common misconception about social media copywriting and social media marketing in general is that it is very time consuming and ineffective. While both statements have their validity, such validity can be negated with proper planning and execution. The solution here is automation and process development.

CHASM specializes in social media marketing automation, process development, and copywriting. Our experts dominate LinkedIn, Facebook, Instagram, and Twitter with their breadth and depth of knowledge. From writing killer copy that engages and converts to automating your content and its distribution, CHASM has got you covered. Schedule a free consultation to speak with one of our experts today or contact us here.

OPTIMIZED PROFILES

OPTIMIZED PROFILES

While posting engaging content in a consistent tone and on a consistent schedule is important, so too is the quality of your profile. Your profile has the ability to both generate leads for and add credibility to your business.

Social media profile optimization is not new. However, being able to write in a manner that both resonates with your audience and remains on-brand requires artistic finess.

Our experts have optimized the social media profiles of all types of businesses across many different industries. From scrappy startups in New York to public companies in Florida, our social media copywriters are truly experts and artists of their craft.

Contact us today to speak with an expert.