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What is Email Marketing?

Email marketing is the ability to engage and add value to prospective customers using electronic mail. Email marketing often involves a list of prospective customers’ email addresses who have expressed an interest in a business’ products or services. It is most often used to nurture prospects up until they are ready to buy and distribute useful promotional information.

Email marketing is the ability to engage and add value to prospective customers using electronic mail. Email marketing often involves a list of prospective customers’ email addresses who have expressed an interest in a business’ products or services. Email marketing is most often used to nurture prospects up until they are ready to buy and distribute useful promotional information.

Email marketing is one of the most cost-effective marketing solutions. Businesses small and large have over 10X’d their ROI with carefully crafted emails.It’s part art and part science. You must have consent to email prospects. However, gaining their consent and nurturing them with email content doesn’t mean that you’ll close them.

Your email marketing strategy should consist of clearly segmented audiences, well-defined campaigns, and state-of-the-art automations. Most importantly, however, it should include killer copy that engages at first sight, visuals that jump off the screen, and calls-to-action that convert. Too often, businesses send emails to send emails. There’s no purpose and, in fact, this develops a negative rapport with your prospects as well as can hurt your domain’s deliverabilty rates. Request a free business evaluation report and consultation to explore your options with one of our experts.

Email marketing is one of the most cost-effective marketing solutions. Businesses small and large have over 10x their ROI with carefully crafted emails. Email marketing is part art and part science. You must have consent to email prospects. However, gaining their consent and nurturing them with email content does not mean that you will close them.

Your email marketing strategy should consist of clearly segmented audiences, well-defined campaigns, and state-of-the art automation. Most improtantly, however, it should include killer copy that engages at first sight, visuals that jump off the screen, and calls-to-action that convert. Too often, businesses send email to send emails. There’s no purpose and, in fact, this develops a negative rapport with your prospects as well as can hurt your domain’s deliverabilty rates. Request a free business evaluation report and consultation to explore your options with one of our experts.

EVALUATE YOUR AUDIENCE

EVALUATE YOUR AUDIENCE

The first step in any email marketing effort is to evaluate your audience. First, you must ask whether you have segregated your audience by interest and stage in the buyer’s journey. Too often, businesses place email subscribers into a single list and distribute contextually irrelevant emails to their prospects.

Second, if your lists are segmented, you must ask whether your segmented lists are evolving based on your prospects’ stage in the buyer’s journey. If your lists aren’t evolving, you’re likely sending your prospects contextually irrelevant emails. Sending your prospects the wrong emails shows a lack of commitment and inabilty to provide good user experiences. Our expert email marketers will help segment your audience and automate your ongoing segmentation efforts.

Second, if your lists are segmented, you must ask whether your segmented lists are evolving based on your prospects’ stage in the buyer’s journey. If your lists are not evolving, you’re likely sending contextually irrelevant emails to your prospects. Sending the wong emails to your prospects shows a lack of commitment and inabilty to provide your prospects with good user experiences. Our expert email marketers will help segment your audience and automate your ongoing segmentation efforts.

DETERMINE BUYER’S JOURNEY STAGE

DETERMINE BUYER’S JOURNEY STAGE

Although it’s easier to place all of your prospects into one list, it’s critical to focus on your prospects’ stage in the buyer’s journey. The stage of the buyer’s journey in which your prospects currently are defines both the type of information and messaging specific prospects need.

Prospects earlier in the buyer’s journey require information that varies greatly from the information required by prospects at the end of the buyer’s journey. Our email marketers will help you understand the stages of the buyer’s journey and, along with evaluating your audience, help automate the segmentation of messaging sent to prospects within each stage.

Request a FREE evaluation report and consultation for a 100% obligation-free opportunity to receive custom recommendations for your business based on your goals.

Prospects earlier in the buyer’s journey require information that varies greatly from the information required by prospects at the end of the buyer’s journey. Our experts will help you understand the stages of the buyer’s journey and, along with evaluating your audience, help automate the segentation of messaging sent to prospects within each stage.

Request a business evaluation report and consultation for a 100% obligation-free opportunity to receive custom recommendations for your bsuiness based on your goals.

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PRESCRIBE EFFECTIVE STRATEGIES

PRESCRIBE EFFECTIVE STRATEGIES

Evaluating your audience and understanding the needs of your prospects during the buyer’s journey is only part of an effective email marketing campaign. For your email marketing efforts to work, you must both develop and implement strategies designed to target your prospects at their specific stages in the buyer’s journey.

It’s not enough to simply choose and implement strategies within your email marketing plan. Each audience is unique. Factors such as your industry, the products or services you offer, your audience, and your business goals matter.

We focus our attention on helping you design and implement relevant and self-sustaining strategies that target each specific segment of your audience with meaningful content.

It’s not enough to simply choose and implement strategies within your email marketing plan. Each audience is unique. Factors such as your indusrty, the products or services your offer, your audience, and your business goals.

We focus our attention on helping you design and implement relevant and self-sustaining strategies that target each specific segment of your audience with meaningful content.

EXECUTE, TRACK, ANALYZE & REFINE

EXECUTE, TRACK, ANALYZE & REFINE

Even the best strategies need refinement from time to time. Once we have designed and implemented strategies specific to your business, we set up, track, and analyze the progress of each strategy.

Consistent tracking and analysis isn’t enough. In addition to tracking the progress of the strategies employed, we must analyze and refine them over time. Consistent analysis enables us to find gaps in our progress and refine each strategy to maximize the value offered to both your prospects and business.

Even the best strategies need refinement from time to time. Once we have designed and implemented strategies specific to your business, we’ll set up, track, and analyze the progress of each strategy.

Consistent tracking and analysis isn’t enough. In addition to tracking the progress of the strategies employed, we must analyze and refine them ober time. Consistent analysis enables us to find gaps in our progress and refine each strategy to maximize the value offered to botth your prospects and business.

Request your free business evaluation report and consultation to receive in-depth recommendations specific to both your business and goals.