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What is Copywriting?

Copywriting is the act of writing words designed to further a brand’s awareness and persuade a particular group of people to take action. Copy is usually written in a manner that is both artful and concise, and uses a tone that aligns with the brand being promoted.

SEO Copywriting

SEO COPYWRITING

SEO copywriting has evolved over the years. With Google consistently updating its algorithms to keep up with the times, a complete understanding of Google as a search engine is necessary to write copy that is both meaningful to your audience and relevant to Google’s users.

Google’s BERT algorithm is a neural network designed to enable Google to pull more relevant search results. The algorithm focuses on users’ intents rather than simply looking for the inclusion of specific keywords in content. Understanding BERT and other updates, along with how Google pulls content for snippets (those cards with about 60 words that sit above even paid search results) is critical to understanding how to write SEO content that is optimized for search engines’ search results. Request a FREE evaluation.

Google’s BERT algorithm is a neural network designed to enable Google to pull more relevant seach results. The algorithm focuses on users’ intents rather than simply looking for the inclusion of specific keywords in content. Understanding BERT and other updates, along with how Google pulls content for snippets (those cards with about 60 words that sit above even paid search results) is critical to understanding how to write SEO content that is optimized for Google’s search results.

Schedule a consultation to speak with an expert today.

Website Copywriting

WEBSITE COPYWRITING

Website copywriting includes an artful mix of fact and fluff combined with SEO best practices. When you’re looking to market your business using its own web domain, you need to make sure it’s both easy for Google to find and written in a language that resonates with your audience.

Too often, business owners write dry content that accomplishes neither. Website copy doesn’t need to be boring. In fact, the less boring your website’s copy is, the more likely you are to attact the traffic necessary to increase your domain authority and convert your audience.

Too often, business owners write dry content that accomplishes neither. Website copy doesn’t need to be boring. In fact, the less boring your website’s copy is the more likely you are to attact the traffic necessary to increase your domain authority and convert your audience.

Schedule a consutation with one of our experts today to learn how we can transform your business’ website copy from zero to hero.

AD COPYWRITING

AD COPYWRITING

Wait, what did that ad say? Hold up, that’s happening now?

Ad copywriting needs to accomplish two things: First, it needs to engage your audience with few words. Second, it needs to create a sense of urgency. If your ad copy doesn’t accomplish both of these, it’ll likely be ineffective.

Ad copywriting needs to accomplish two things: First, it needs to engage your audience with few words. Second, it needs to create a sense of urgency. If your ad copy doesn’t accomplish both of these things, it’ll likely be ineffective.

Ad copy should be tailored to both your audience and the platform through which you are communicating with it. Audience members should be approached differently on LinkedIn than they should be approached on Facebook.

Ad copy should be tailored to both your audience and the platform through which you are communicating with them. Audience members should be approached differently on LinkedIn than they should be approached on Facebook.

Schedule your free consultation to speak with one of our experts today and receive a complete review of your copywriting needs.