Marketing | April 1, 2020

Why Remote Work Should Become the New Norm

working remotely via teleconference

Working in an office currently means you’re exposing yourself to the Coronavirus (COVID-19). 


Many states have ordered businesses to close their physical locations, leading to many businesses operating remotely.


Remote work is great. 


It helps reduce stress.


Think about it, it’s an opportunity to be productive and add value to society without having to commute. Your time is your time and it’s not spent serving your employer. 


It also lets creative people be more creative. 


Let me ask you this.


When’s the last time you reached your peak creativity while confined in an office?


If you’re a marketer, you’re creative by nature.You’re likely stimulated by colors and other visuals, many of which aren’t present in offices. 


If you’re a business owner or executive playing marketer, you likely sit at a boring desk with drab colored walls around you. Or, even worse, the ever-popular eggshell white that comes standard with almost every new lease.


Creativity comes and goes, but requires consistent inspiration. 


Working from an office is not inspiring. It might be inspiring at times, but remote work is the future. 


One of the key benefits of remote work is that it enables you to work in different environments that inspire you.


People often think remote work provides opportunities for employees working remotely to slack off. While this is true, you shouldn’t have those people on your team if you can’t trust them.


Working remotely gives you the freedom to work in different environments, each of which may be more appealing than your desk. 


It helps you break a rigid structure that you must impose upon yourself each day in an effort to show up to the office each day. 


Consider this…


Showing up to the office each day requires a lot more than a simple commute each way.


Being present requires you to wake up earlier in the morning, become fully attentive, and arrive on time. It also requires you to arrive home later than your work day, removing some personal time from your schedule. 


Even more time is eaten up when you consider all the events you forego out of fear of not making it to work the next day.


We’ve all heard “I have work tomorrow” once or twice and thought “what a bummer.”


But larger businesses are catching on.


They’re starting to realize what employees want and what marketers need.


According to FlexJobs, 90% of employees have said that flexible work arrangements would make them happier. 

And according to Buffer, 99% of people interviewed said they’d like to work remotely.

99% of people want to work remotely.


Think about it, why would businesses return to purely on-site operations after letting employees experience remote work due to the Coronavirus?


It makes no sense. 


Although Buffer’s data shows that 40% of people want to work remotely to benefit from a more flexible schedule, marketers can use such work to their advantage.

Working remotely gives you the freedom and power to explore.


It allows you to focus on what’s important to you while helping your organization reach its goals. 


It can also help you feel more engaged at work. Currently, 87% of workers feel unengaged at work. Is there any wonder why? 


Working in an office is boring. 


Sure, not every job is as glamorous as marketing and other creative professions, but even non-creatives are sapped of their energy and creativity. 


Most employees check out so frequently at work that they have about three hours of productive work daily.


That’s not even half a shift. That’s insane.


With all this being said, the question is how will businesses move forward?


Well, many have rushed to telecommuting out of necessity.


They quickly went against their long standing traditions of in-office work and have started using apps like Zoom, Slack, Skype, and Microsoft Teams to communicate. 


The internet is littered with screenshots of smiling workers on these apps and businesses are operating just fine. 


Sure, they’ve experienced a decrease in business, but that’s more because of the Coronavirus pandemic state of the world and not because their employees are slacking. 


Workers, especially marketers, need to work in spaces that inspire them. 


They need to do what’s necessary for them to cultivate their creativity so that it can be used to consistently benefit the needs of their organizations. 


There’s no wonder why Forbes predicts that 50% of the U.S. workforce will soon be remote.


Moving forward, businesses will begin to embrace working remotely. 


They’ll likely allow workers to engage in remote work a couple of days a week.


Gallup’s 2020 research suggests this is most effective.

We’ll see this shift and it’ll gradually take over the way work is approached on a global level. 


Coronavirus might have been the eye-opener businesses needed to begin embracing a remote culture. 


There’s nothing good about the virus, but hopefully businesses will be able to derive valuable lessons from their experiences during the pandemic.


What do you think?


Do you think working remotely boosts productivity and will businesses begin adopting remote work models once the Coronavirus has been contained? 


Let us know your thoughts in the comments below. 


Stay safe. Stay creative.


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